By definition, a wristband is a strip of material worn around the wrist. Although primarily used as a fashion accessory, wristbands are also utilized by some establishments and groups for other purpose. Hospitals use plastic wristbands as a safety device for patients.
These wristbands have a specific area where important patient information are listed.
Any nurse or doctor can easily verify the data written in a patient’s wristband before giving any medication or performing any medical procedures. Event organizers also used plastic wristbands as a replacement for lanyards in crowd control and access identification. After some time, it also replaced paper and carton strips in ticketing systems. Sports players and manual labor workers found sweatbands, another type of wristband, their preferred accessory. Made of elastic cloth, they are used to easily wipe off sweat from the forehead and the face.
Regardless of these different usages for wristbands, it never really fared well in the market and cannot be considered as a national fad because the target market is very limited and specific. However, in the early-to-mid-2000s, silicone wristbands became extremely popular. These elastic bracelets are often worn to show support for a particular cause or charitable institutions in lieu of awareness ribbons or pins.
As more institutions ventured in this alternative, jelly wristbands have been referred to as awareness bracelets and they became an unofficial symbol for different charitables drives and causes. Seeing a big potential on this trend, different companies and establishments emulated this new strategy for product promotion and marketing. Instead of setting up billboards, they designed personalized bracelets and used them as their marketing material, distributing it to people just like a flyer.
Since its introduction up until now, silicone wristbands have been very visible in the market, attracting lots of customers from children, to teenagers, up to adults. But what makes this specific item a crowd favorite?
One of silicone wristbands’ market appeal is customization. Manufacturing them is a very simple procedure and any form of customization will not require complicated processes and machineries. These bracelets can be personalized and designed anyway the customers wants, from color, to size and even shapes! Aside from that, text and images can also be added in these bracelets.
Customers can have any phrase or message (like company name or the institution’s tagline) across these elastic bands in a variety of styles: screen printed, debossed, embossed, or color debossed. They have total control in designing and customizing their wristband so that it perfectly represents whatever campaign or your institution they work for.
Despite all the changes and tweaks made, customers are guaranteed that their wristbands are durable yet comfortable and trendy. The main material used for these wristbands is silicone rubber, a highly-versatile polymer commonly used as a manufacturing material for a variety of products. It is very flexible and elastic like its direct competition, latex. However, silicone rubber is generally non-reactive and it has high resistance against extreme heat and moisture. This makes silicone rubber a better material for wristbands instead of latex as it is more durable and stable.
With the comprehensive customizations options and durability of silicone wristbands, people think that producing them in large quantities will be expensive. This is not true! Mass-production of these wristbands is very affordable, with market prices that can go as low as ten cents per piece! This makes them an ideal item for fundraising activities and promotional drives.
Charitable institutions can get a huge return of investment when they sell wristbands, thus giving them more money which can be used for any activity or program related to their cause. Companies can save a lot since these wristbands cost a lot cheaper compared to billboards and advertisements. Aside from using them as a marketing material, it can also double as a souvenir item, saving the company more money.
The groundbreaking success of silicone wristbands really made a huge impact and is truly a game changer in the marketing industry. With what it has achieved today, who knows where else can these “fashion accessories” venture and progress in the future?